PPC Management Services

Why Pay Per Click Marketing?

Pay Per Click (PPC) marketing is the fastest way to get your ads displayed for the exact keywords you want to be found for — delivering targeted and converting traffic to your site literally within minutes of your campaign going live. Hiring Kua Bay Media enables you to focus on your core business while we achieve the maximum possible results from your pay-per-click advertising campaigns. Contact us for a free custom quote.

Our Approach to Pay Per Click Marketing

Kua Bay Media focuses on the professional setup and management of Pay Per Click marketing campaigns. We develop solutions customized to each client’s individual strengths and market environment to deliver qualified visitors and ensure maximum results and return on investment (ROI).

Your Pay Per Click Marketing Plan will include specific optimizations in the following areas:

PPC Account Setup

• Campaign Analysis — We will analyze your existing campaign to identify areas requiring improvement, consulting with you directly to clarify your campaign goals.
• Targeted Keyword Research and Selection — Using a combination of advanced keyword tools and our own research methodology incorporating traffic volume, competition and relevance, we’ll identify the keywords that will produce the greatest return on investment for your campaign.
• Ad Creation — We will create compelling and effective ads, and then test multiple ad variations using AdWords’ built-in ad rotation functionality. These tests will tell us which ads result in the highest levels of clicks and conversions.
• Ad Group Organization — The key to reducing click costs is to organize your ad groups into tightly-focused sets of related keywords. Smaller, more relevant ad groups play a major role in boosting your campaign’s Quality Score, an essential factor in determining how much you pay for each click.
• Budgeting — Using the AdWords Budgeting Tool, we’ll determine the ideal daily budget to achieve maximal exposure for your ads without exceeding the monthly spend you have slated for this campaign.
• Network Matching — We will create separate campaigns for Google’s Search Network (i.e. the search results pages) and Google’s Content Network (i.e. AdSense, or the ads that appear on other people’s sites). Since the Content Network typically converts at much lower levels than the Search Network, it’s important to bid lower for Content Network clicks.
• Landing Page Matching — We will match keywords to relevant ads, then match those ads to relevant landing pages, creating an unbroken chain of relevance designed to increase your campaign’s conversions and Quality Score. A higher Quality Score results in reduced click costs and increased ad exposure.
• Geo-Targeting — Using AdWords advanced language and location targeting tools, we’ll make sure your ads are seen by the audience most likely to respond to them.
• Keyword Matching — Keyword Match Types (Broad, Phrase and Exact) play a critical role in making sure your ads reach your target audience. We will select the ideal Match Type combination for optimal exposure at minimal cost.
• Negative Keyword Matching — While telling search engines what keywords to show your ads for is obviously essential, it’s just as important to specify what keywords you don’t want your ads appearing for. A well-designed negative keyword list is essential to eliminating clicks for irrelevant keywords.

PPC Account Management

• Active Monitoring — We will monitor your campaign on a daily basis to ensure that you’re getting a steady stream of traffic from targeted sources and minimize/eliminate irrelevant clicks.
• Active Optimization — Using ad rotation, we’ll determine which ads result in the highest number of clicks on your ads while simultaneously delivering quality traffic. Pay Per Click search engines use a ranking formula in which more clicks result in lower click costs, so you want as many clicks on your ads as possible, provided those clicks are generating revenue for your business.
• Account Expansion — As we accrue more data about what is and isn’t working, we can work with you to expand your campaign into new keywords and ad groups, enabling your business to reach greater and greater numbers of customers.
• Budget Management and Analysis — We’ll ensure that your account spend stays within manageable pre-defined levels and, when you’re ready to expand, grows at a rate designed to maintain and maximize profitability.
• Keyword Performance Optimization — We’ll eliminate under-performing or unprofitable keywords, while managing the bids on profitable keywords to help them achieve optimal exposure.
• Ad Performance Optimization — We’ll also eliminate under-performing or unprofitable ads, while continually testing and improving profitable ads, in a virtuous cycle of ongoing campaign optimization.
• Trademark Infringement Monitoring — Trademark abuse is widespread in Pay Per Click advertising. To the degree your business requires it, we will monitor and prevent the use of your company’s trademarks by your competitors.
• PPC Reporting — We deliver regular reports on a weekly or monthly basis (based on your preference) detailing all aspects of your account performance and progress, including performance by keyword, ad, demographic and geographic region, among many others.
• Analytics Integration — If you choose, we can also integrate your AdWords campaign with your Google Analytics account, giving you even greater access to information regarding which keywords and ads are cost effective and how visitors are interacting with your site.
• Conversion Optimization — Depending on your needs, we’ll work with you to define a way to determine online conversions, then integrate Google Conversion Optimizer into your campaign to show you what’s working and steadily increase profitability.
• Expansion Into Other Pay Per Click Platforms — Once the Google AdWords campaign is thoroughly optimized, we can import that highly-tuned campaign into other Pay Per Click platforms, including Yahoo Search Marketing and Microsoft adCenter, for maximal exposure across all major search engines.

The expert PPC consultants at Kua Bay Media are dedicated to taking your account to the next level. To see what we can do for your business, contact us for a free custom quote.